We’ve been SEAT Central’s appointed mobile agency since June 2012 and in that time we’ve done all sorts of mobile sites, apps, a mobile strategy and won plenty of awards.
Strategy // Apps // Mobile web // mCRM // Advertising
Appointed in 2011 as Coca-Cola’s first “true mobile lead agency” for the Olympic Games, we’ve been working on lots of exciting projects across the Coca-Cola Company ever since.
Strategy // Messaging (SMS) // Mobile web // Apps
The Movement founders have worked with Vodafone since 2004, including the CVM, marketing and sponsorship teams, and winning dozens of awards in the process.
Strategy // Messaging (MMS and SMS) // Mobile web // mCRM // Experiential // mTicketing
After being appointed to develop a mobile welcome strategy in January 2010, we went on to develop numerous mCRM campaigns across the Virgin Mobile Pay as you go & Pay monthly base. We’ve also been enhancing the customer experience at V Festival since 2011 by making it super mobile friendly.
Strategy // Messaging (MMS) // Mobile web // mCRM // Experiential // mTicketing
We undertook a consultancy project to show how mobile could help Gatwick Airport achieve their objective of making the passenger experience as great as can possibly be through mobile.
Strategy // Consultancy
After being appointed to produce a mobisite for a new integrated campaign that yielded great results, we’re now strategic lead on all mobile experiences for adt.co.uk
Strategy // Mobile web
We produced a mobile strategy to support the launch of the Samsung Wave device in the UK.
Strategy // Mobile web // Brand identity and guidelines for mobimag
We developed IOS and Android apps to showcase the work of editing house The Edge.
Strategy // Apps
We developed Barratts’ first ever mCommerce mobisite, making their shoes available on the go for the first time.
Mobile web // mCommerce
The charity appointed us to run a Mobile Advertising test to improve efficiency in gaining donors.
Strategy // Advertising
We developed a mobile marketing strategy, and delivered a mobile-optimised site, to support ‘Mobile Matters’, a vital opinion former for the legal industry on the telecoms market.
Strategy // Mobile web
We developed an mCommerce mobisite for the launch of Rapid Parcel.
Strategy // Mobile web
We created an Oil Selector app for Castrol and are working on more exciting projects this year.
Strategy // Design // Development
We were asked to create a two year mobile and tablet strategy, now in deployment, for Money Advice Service.
The Movement family would like to wish you a Merry Christmas and a Happy New Year!
If you need help building a business case to make more use of mobile in 2017, here’s the first of our infographics on mobile, starting with latest mobile usage stats.
Mobile is a state of mind. It’s always on as both device and conduit, not just a channel or standalone advertising you can buy off the shelf. To get to grips with mobile marketing you need to really go back to the basics of ‘consumer first’ marketing. If you understand the user journey on any piece […]
At Movement we’ve got a bit of an issue with the phrase ‘mobile first’. As one of the first mobile agencies you’d think it would play to our strengths, but to be frank we just don’t like it. To really understand why, you will have to first look at what it means now and the […]
As the digital marketing industry works harder and harder to remove the friction from user journeys, the same industry continues to encourage friction with the use of interruptive ad formats. This is nowhere clearer than in the mobile experience, where interstitials and pop-up videos break up the flow of the journey, switch off your music […]
Last week, our super developer Mike Monteith attended an NHS Hack Day and was awarded third place. Hurrah! NHS Hack Days are an opportunity for healthcare and technology professionals to join forces to promote good health, good practice and good science. In attendance on the day was a strong mix of doctors, medical students, designers […]
We tried our damnedest to create something invisible to the human eye but visible through a smartphone camera. Did we succeed? Read about the experiment here: The Smartphone Phenakistoscope Experiment
The debate around the benefits of mobile web vs app is always an interesting, and often heated, one. One clear benefit that apps have over web is that they support push notifications and so offer a way to reconnect with users when they’re not actively engaged. Mobile web does not have this benefit, because mobile […]
We’re living in an age where mobile usage is exceeding that of desktop, where we can all be developers and hackers, and where brands have a solution for mobile – developing mobile-optimised websites or mobile apps – that’s becoming standard practice. With a number of options currently on the market to support the development of cross-platform apps, without […]
As of today, Google are going to use their algorithm to reward websites that are mobile-friendly. So if your site is not well optimised for mobile, Google will punish you by ranking you lower in mobile search results. The number of web visits on mobiles is growing fast and will soon overtake desktop, so this […]
Last month our Account Director Will circulated this interesting Ad Age article which discusses how the Internet of Things (IoT) will move us beyond Big Data and into Intimate Data – the hyper-contextual and super-personal information about you and me that can be derived or inferred from our smart watches, connected home and (in the future) clever clothes. The way author […]
The size of smartphones seems to have gone full circle, and the current trend for super-size screens makes the thought of a dainty Nokia 3310 well and truly a thing of the past. But what are the real impacts of increased aspects, and is bigger really better? This year the average smartphone size is set […]
Our ADT integrated campaign site was awarded Gold last week at the MMA Smarties in the UK Mobile Website category and we’re chuffed to bits. Our hard-hitting hyper-local second-screen experience for both mobile and tablet showed how burglary can affect your life. We used locational data to serve an arresting infographic: your street, and its […]
Introducing Movement Monitor, our new mobile research programme. Every two months we ask a panel of 300 smartphone users aged between 18-55 about what they’re doing on their phones. These findings give us useful insights into mobile behaviour and how it fits within users’ lifestyles, their media consumption and the general world around them. […]
Connectedness. It’s an expectation. There was a time when we just used to insist that our mobiles, tablets and computers were ‘connected’. Blimey, there was even a phobia coined for the fear of being without mobile signal. Ok, so we’re still not there with an omni-present data connection – the Bedford train line into St. Pancras is […]
Yes! Mark Freeman, creative strategist and managing partner of Movement has made it into the top 50 “most influential people in mobile” for 2014. http://www.thedrum.com/mobile-top-50 Mark has been around the mobile marketing industry since 2001 or thereabouts, since the really-very-limited-in-retrospect days of SMS, and has seen a lot of changes, worked with a lot of […]
Last month, with Movement’s fifth birthday dancing on the horizon, we thought it’d be only right to celebrate with a company day out. Avoiding the temptation to head straight to the pub, we bought a bunch of tickets for Digital Revolution at The Barbican. Billed as ‘An immersive exhibition of art, design, film, music and […]
As one departs another one enters. Today is fellow creative Adnans last day, but we also had a new arrival in the form of an urban fox. Out of nowhere it arrived, without invitation, in our back alley. After a short spell of confusion Dr Fox found some shrubs to hide behind and there it […]
With the eagerly anticipated announcements from Apple out of the way, now’s a good opportunity to reflect on some of the things reported, and what we can glean from them. 1. Apple recognises the encroaching threat from Android Apple used to be fairly and squarely in the premium end of the mobile market – […]
User Experience (UX) and a UX-driven approach to digital has been a growing trend over recent years. Driven by a number of factors such as consumer’s increasing uptake of digital (and peripheral) devices, the push for richer and more engaging experiences, trail-blazers in the area of intuitive design (such as Apple), innovation in and the […]
There was an interesting article in FACT last week about a club in Berlin starting to trial GTI (Geo Track Identifier) that allows rights organisations to get a better idea of what DJ’s are playing in the club and then distribute rights to producers whose tracks are being played. This got me thinking about the […]
Last week Facebook paid the measly sum of $2bn for Oculus VR, the makers of the Oculus Rift virtual reality headset. That’s just over a tenth of WhatsApp, two Instagrams and as many as forty TweetDecks. That said, in any man’s book, it’s a lot of money. But what have they paid for? We know Zuckerberg has a fair amount of […]
We’re looking to hire a potential super-hero developer. With a love of mobile, and all the opportunities that it brings; a passion for technical creativity; a desire to produce great work for big brands; and possessing your own cape, are you the one? Movement is digital marketing agency that specialises in mobile – we are […]
Our man, Hasan “the hack” Haque, with the support and creative input of the rest of us eye-patched swashbucklers at Movement, did us proud at Yahoo! Hack Europe during a 24 hours hackathon where he bagged the grand first prize and the Firefox OS second place prize. Yahoo! Hack is considered by many as the “mother […]
Creative Partner Mark Freeman writing in The Guardian: Is mobile really ‘first’? “As a marketing and design concept, does the idea of ‘mobile-first’ miss the point…?”
We are naturally delighted to hear that we are #8 in the The Drum‘s top 10 digital agencies in the 2012 round up. This kind of amazing news wouldn’t be possible without our amazingly brave and creative colleagues, partners and clients. Thank you all x
Whilst we’re chuffed that so many mobisites are popping up these days, experiences can still be hit or miss. Tim’s been musing over who’s getting it wrong, and who’s getting it right. Have a look at how he interrogates the best and worst mobisite executions in Retail Week’s Good Shop Bad Shop column. For my […]
It’s probably the most asked question in mobile. So, in a hopeful bid to stop being asked, Mark gives his opinion to Brand Republic. The ‘experts’ say mobile is a more mature channel now, which makes us agency types wonder why the first question most brands ask us is still ‘can we have a cool […]
Isn’t he lovely.
We’re mad delighted with these two mobile sites we built for Coca-Cola this Olympics. They’ve been designed to dazzle their visitors during the Games and show off the innovative stuff that the brand is involved in round the world. Designed for smartphones: A guide to breakthroughs in products, packaging and equipment in the Coca-Cola Innovations Showcase! […]
Today, Brand Republic published a fascinating article by Sarah on how to execute mobile marketing globally. As it’s only available to subscribers of BR, we can’t republish it properly here – so here it is in pirate dialect: SMS, mobile web, apps, mobile advertisin'; wha’s right fer yer target audience? When ye throw a global […]
We now have a new pink door, thanks to our man @adnanlalani.
After 3 lovely years at 7 Garrick Street, it was time for a change. Following several viewings in Central and North London we finally settled on a fabulous place in the heart of Hoxton. A very smooth move conducted mainly by Jinesh and his trusty Zip Van saw us up and functioning in record time. […]
After some serious high-fiving when the news broke that Movement had been shortlisted for the Best Integrated Campaign Led by Mobile Cannes Lions Award for our Coca-Cola Move To The Beat work, we decided we’d better send someone out to the festival pretty sharpish. Mr Clive Baker stepped up and we booked him on the […]
We were asked to attend Google’s GetMo expo recently, and asked to bring an exhibition stand and do a 2-minute presentation. When preparing, we hit that familiar dilemma of how to stand out and make our appearance more memorable than the rest. Whilst umming and ahhing over tea and scrumptious homemade peppermint creams, courtesy of […]