After some serious high-fiving when the news broke that Movement had been shortlisted for the Best Integrated Campaign Led by Mobile Cannes Lions Award for our Coca-Cola Move To The Beat work, we decided we’d better send someone out to the festival pretty sharpish.
Mr Clive Baker stepped up and we booked him on the first flight out of London.
With the rest of us sitting tight in our shiny new office in Hoxton Square feeling pretty jealous about the Cannes sunshine, Clive took it upon himself to keep us updated EVERY step of the way. And boy did he do a good job…
Here are a few snippets from the Baker Diaries:
The day has started…..
Here we go! On way to airport having checked in last night!
Looked at other nominations and think we are in with a shout! Our use of all elements will stand us in good stead for the first ever Mobile Awards at Cannes.
The messaging, app and site failed to get nominated separately but together they work well……is it all good enough?
We will find out between 7.00pm and 9.00pm tonight!
Everything is crossed and the sun is shining. Here we go.
At the airport….
Interesting drive to the airport but now having coffee and croissant (well, I am going to France!).
Spotted a few competitors but can’t put names or companies to faces yet.
All a bit nervous – surely Movement will be called out!
Last one for a while…..
Ok, well now at the gate having bought some sunglasses as I forgot my lovely ‘woodworm’ plastic ones with a white border! Yes, they were on offer at 2 for 1!
Now I represent Movement with a bit more style having negotiated hard to get some Oakleys into 2 figures!
Some of you may have a few mails by the time you are in, so lucky the gate is being opened!!
More from Cannes later in the day…..recognise more competitors.
Clive, Movement, from a sunny T1 hoping to bring a Lion home (and not like in the film!).
Managing Director, Movement
Time for one more……
Now some of you will find these annoying……but what the hell. It is a big day for Movement and I will be on my toes for all aspects!
All the best
You know who
Getting the taste
Just met with Ivan and had lunch.
Time for a beer and hunt down any others out here!!
To the Croisette and beyond!!
Whilst thoroughly enjoying Clive’s updates, we wanted to really picture the scene so requested some first hand photography from the man himself. We were not disappointed.
The first picture….
The second….my beer!
Running out of juice. Will need to go and charge phone in hotel after this one!
This is what it is all about!
International awards. The most prestigious. Movement is in town!
Tough work for some
Off we go…..
Might have just had a nice piece of fish!
Off I must go.
Really, miss you all!
Ready to go
Ready to take the news! We will win one of these things soon!!!
Bronze to start with
The first ever mobile awards and we won a bronze!!!!!
Lost in Cannes
I am running around Cannes trying to find an old mate who says he is in the market by some restaurants!!!!!
Your reporter is still going! How do I get in there?
Great stuff. We have alot to be proud about!!!!!!!!!
Campaign can be tough. We have been brilliant!
Bed. Sleep. Mockingjays must rest……Rachel-I know!
Managing Director, Movement
Up and at em
We are now Cannes Lion winners.
Detail from their site at 10.00am. Off to tell the world!
The morning after……
Just going for a swim and then get some coffee!
Bye bye Cannes
At the airport…..last bit of sustenance!
A bientot. I think. (Je pendre)
We were happy to have our keen reporter back, and even happier that he brought us home a Lion.