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Responsive Web Design: Why The Necessity?

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Responsive web design; a method of design that reacts to the user’s behaviour and setting based their devices orientation, platform and screen size. The amount of individuals accessing the internet through several device types is statistically experiencing vast increase. It’s no longer a luxury to have or browse a site that is compatible for all devices, but more an expected necessity. It’s for this reason that it’s surprising to see that this seemingly ‘staple’ aspect of web design so often overlooked or discounted.

In not building a responsive site, the inevitability is that you’ve to construct different sites for alternative mediums. For instance, you would require one for your desktop and one for your mobile device and the probability is you will be exhibiting duplicate content of your products. It is not suggested, nor easy to run the same page across different mediums as the opportunity to make inaccuracies in uploading across both is inevitable at some stage. It is undeniably simply easier to manage a single website, enabling you to track its growth and activity at one time.

It goes without saying that Google is the most prevalent search engine. Being that the efficiency of search engine optimisation has almost everything to do with your search engine, there is no reason why you would defy the requirements of the search engine.

Unsurprisingly, Google openly states that the configuration they suggest for a website is that of a responsive web design. Consequently, choosing against a responsive web design would result in being pushed down the organic search rankings and minimising organic traffic referrals to your site.

Whilst Google has and will remain to be most users preferential search engine, it has taken effect in cases such as this. Results show that searches on mobile devices has nearly over-exceeded those of web searches across the globe, proving why Google will rank mobile devices optimised URL’s above those that are not when to comes to mobile searches.

If your website lacks strong customer engagement features, the likelihood is that users will leave your page after a matter of seconds. Subsequently, Google will then minimize your rating because of the increase in bounce rate. If your rating is lowered, you will have less display preferences and the traffic of potential customers to your website will resultantly be reduced. In simple terms, if like all you want to reduce your sites bounce rate, responsive web design is the best way forward.

Optimising for responsive web design is a strong way of not only improves your visibility, rankings and streamlines your site maintenance. Keeping up to speed with design developments is key, as they will forever be steered towards the user’s experience.


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