About the projectFor the upcoming Copa Coca-Cola tournament we created a helpful smartphone app to make planning football matches easy. Select a time, date and venue, and invite your pals. What’s more, on-going usage earns teens awards so they can progress through different levels up to pro standard. There’s also plenty of information about the Copa Coca-Cola tournament and the opportunity to go through and register to play.
To create an interactive experience embodying the Copa Coca-Cola Core Creative Idea; ‘You Give Everything for Football, Now Football Gives Back’.