Movement Digital Limited | The SEAT Leon Cupra

The SEAT Leon Cupra

About the project

SEAT were launching their all-new Leon Cupra; an authentic track racer optimised for everyday use. Being as thrilling to drive on the streets as it is on the track, it allowed you to ‘intensify the everyday’. We harnessed this idea and built a mobile site with two sides. From the homepage, users could choose ‘track’ or ‘road’ by swiping right or left, and navigate their way through the site, creating the illusion of two adjacent, concurrent sites.
Client
SEAT
Challenge
To showcase the duality of SEAT’s Leon Cupra; a car built for both the road and the racetrack.
Results
The mobile site was launched in Spain, Portugal and Germany in April 2014. It’s also being rolled out across France, Italy, Ireland and the UK.
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