About the projectSEAT were launching their all-new Leon Cupra; an authentic track racer optimised for everyday use. Being as thrilling to drive on the streets as it is on the track, it allowed you to ‘intensify the everyday’. We harnessed this idea and built a mobile site with two sides. From the homepage, users could choose ‘track’ or ‘road’ by swiping right or left, and navigate their way through the site, creating the illusion of two adjacent, concurrent sites.
To showcase the duality of SEAT’s Leon Cupra; a car built for both the road and the racetrack.
The mobile site was launched in Spain, Portugal and Germany in April 2014. It’s also being rolled out across France, Italy, Ireland and the UK.