Movement Digital Limited | The SEAT Leon ST

The SEAT Leon ST

About the project

The new Leon ST is super spacious. So we concepted, designed and developed an interactive mobile site based on the creative idea ‘More Space. More Life.’ It made use of the pinch and zoom functionality alongside parallax scrolling and took users on a journey through space to showcase the ST’s incredible boot space potential.
Client
SEAT
Challenge
Target a middle-aged and family audience and showcase the Leon ST’s reliability, value for money and lifestyle features.
Results
The site reported high levels of user engagement, with an average time of 6 minutes being spent on the site. In Spain, 48% of unique users went on to configure a car – a high score for one of SEAT’s key metrics for success.
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