About the projectSEAT had a stand at the Frankfurt Motor Show and wanted a fun way to engage with consumers. So we built the retro arcade-style SEAT Quiz Race game for iPad. Players had to answer multiple choice questions about SEAT cars and brand as quickly as possible, the faster they answered, the faster their car went around the track. To get their lap time entered into a competition where they could win great SEAT prizes, all they had to do was enter their contact details.
Generate brand awareness, data capture and engage consumers at the Frankfurt Motorshow.
3,944 consumer games were played.