About the projectSEAT had an opportunity to advertise in Skype for Android, so we concepted and designed some rich mobile banners. By making them interactive we engaged and enticed users to learn more about the Leon. With some relevant copy and engaging content inviting users to explore product features, they were a big hit.
To drive users to the Leon 5 door mobile site by providing a rich and engaging mobile user experience through Skype banner advertising.
SEAT were the first advertiser to run rich media creative on Skype for Android. They ran in four markets and all delivered click through rates and dwell times 2x the benchmark, showing high levels of engagement.