Movement Digital Limited | Virgin V Festival

Virgin V Festival

About the project

We’ve worked with Virgin Media for the past three years to put mobile at the heart of their super special customer area at V Festival. Everyone invited receives an SMS with a link to a mobile site containing their unique barcode ticket and useful information about the area and the festival itself.

It’s proven to be rather effective in both getting people to access the area and the mobile site, although the free Wi-Fi, drinks and posh toilets probably helped too.

Client
Virgin Media
Challenge
To provide mobile ticketing for Virgin Media customers at V Festival.
Results
Last year over 50% of invitees turned up, and 4,000+ unique visits were registered across the weekend.
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