About the projectTo let all those lucky Vodafone Pay as you go customers know about the launch of the great new Freebee Rewardz, we created and sent them a lovely MMS. Keeping it consistent with the online process meant it couldn’t have been easier for users to recognize and start interacting. It was the start of something great – we’ve been rolling out variants of this creative to shout about new rewards ever since.
Inform existing Vodafone customers about the new Freebee Rewardz program, keeping it in line with the online look and feel.
The MMS was a success and we’ve done lots more work on the Freebee campaign for Vodafone since then.