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Tasked by Charles Worthington to support the launch of their new shampoo – we created a digital content strategy to drive product awareness.
Using a social-focused editorial calendar as our start point, we produced three short films (plus supporting creative) to make sure we told the right story – engaging our audience with paid media and pinpoint community management.
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The campaign was so effective the product sold out both in-store and online – causing a pause in our activity until stocks could be replenished!
1.3m

VIDEO VIEWS

65k

CLICKS TO BOOTS.COM

45%

INSTAGRAM COMMUNITY GROWTH

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