Please view in portrait mode for the best experience

nav icon
nav icon

Harnessing the power of social, we gave Charles Worthington’s new shampoo the launch it deserved with smart digital content strategy.
Using a social-focused editorial calendar as our start point, we produced three short films (plus supporting creative) to make sure we told the right story – engaging our audience with paid media and pinpoint community management.
nav icon
The campaign was so effective the shampoo sold out both in-store AND online – putting the breaks on our activity until stocks could be fully replenished!
1.3 m

VIDEO VIEWS

65 k

CLICKS TO BOOTS.COM

45 %

INSTAGRAM COMMUNITY GROWTH

See next case study