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We defined the UX and structure for the digital platform that brought Coca-Cola’s ‘Win a Dream Holiday’ campaign to life, generating 14 million entries across Western Europe.
Coca-Cola wanted to give consumers in Western Europe the chance to win a holiday to some of the best summer destinations globally. We worked closely with Coca-Cola’s promotions platform, Orchextra, to define the optimal promotional mechanic for the campaign, establishing the shortest user journey from the pack to the prize draw.
The campaign was a huge success, with email content scoring the highest opener to participant ratio of 31%. The activation was so well received by Coca-Cola that a new version for 2018 is already in planning.
WESTERN EUROPE MARKETS
SOCIAL MEDIA IMPRESSIONS