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Take Coca-Cola’s “Win a Dream Holiday” campaign. Add one digital platform with UX and structure provided by Movement. What do you get? 14 million entries, that’s what.
Coca-Cola wanted to give consumers in Western Europe the chance to win a holiday to some of the World’s best summer destinations. We worked closely with the brand’s promotions platform, Orchextra, to define the optimal promotional mechanic for the campaign – establishing the shortest user journey from the pack to the prize draw.
The campaign was a huge success, with email content scoring the highest opener to participant ratio of 31%. On top of this, the activation was so well received by Coca-Cola we’ve since followed it up with a new version for 2018.
WESTERN EUROPE MARKETS
SOCIAL MEDIA IMPRESSIONS