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We defined the UX and structure for the digital platform that brought Coca-Cola’s ‘Win a Dream Holiday’ campaign to life, generating 14 million entries across Western Europe.
Coca-Cola wanted to give consumers in Western Europe the chance to win a holiday to some of the best summer destinations globally. We worked closely with Coca-Cola’s promotions platform, Orchextra, to define the optimal promotional mechanic for the campaign, establishing the shortest user journey from the pack to the prize draw.
video charles worthington
video charles worthington
video charles worthington
video charles worthington
video charles worthington
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The campaign was a huge success, with email content scoring the highest opener to participant ratio of 31%. The activation was so well received by Coca-Cola that a new version for 2018 is already in planning.
14m

ENTRIES

13

WESTERN EUROPE MARKETS

269m

SOCIAL MEDIA IMPRESSIONS

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