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Gen Z attitude and Fanta collide in a campaign that puts teens in creative control – all using the platforms they love.
First, we made a bank of social assets that looked and felt like real teen content. Then we let teens get stuck in – creating their own Fanta ads for out-of-home billboards and social channels. Next, we built a unique web app for Fanta X You X Rezo – one that let teens use their photos to make personalised music videos. Finally we helped Fanta claim Halloween on behalf of teens – with a on-pack promotions that let them to unlock exclusive Snapchat content.
The campaign created a seismic shift in brand relevance – earning more media than any other campaign – including Share a Coke – and producing a huge spike in sales.
SNAPCODES UNLOCKED (HALLOWEEN)
UNIQUE USERS (HALLOWEEN)
UNIQUE PAGE VIEWS (REZO)