Our 2017 Fanta Halloween campaign might have run over a year ago, but it’s still giving us reason to celebrate. Earlier this month, our work picked up ‘Best Use of Snapchat’ at the UK Social Media Awards, alongside a host of other worthy winners including Virgin Holidays, Samsung and Iceland.
It’s an excellent close to the year, in which ‘Taking over Halloween’ picked up a Gold at the international Shorty Awards, as well as being shortlisted in hugely prestigious shows like Digiday Content Awards, Clios and The Drum Marketing Awards.
The campaign, which positioned Fanta as the drink for Halloween, became one of the most successful ever brand activations on Snapchat, with interactions from 25 million unique users and sky-high engagement rates. It even boosted sales significantly in multiple key markets. We’ve just finished our 2018 Halloween campaign for Fanta, which is looking even bigger and better – so watch this space!
If you’d like to know more about our Halloween work, check out the full case study on the Shorty Awards page, or get in touch on firstname.lastname@example.org to see how we can help you with your social media strategy.