Experience is big business for drinks brands, but once your audience is present, how do you maintain their attention in the digital age?
How can marketers navigate a fast paced technological landscape? Here are our top tips.
Food and drink brands are not always the most digitally savvy – but here’s why they should seek out the digital consumer.
Our 2017 Fanta Halloween campaign might have run over a year ago, but it’s still giving us reason to celebrate. Earlier this month, our work picked up ‘Best Use of Snapchat’ at the UK Social Media Awards, alongside a host of other worthy winners including Virgin Holidays, Samsung and Iceland. It’s an excellent close to […]
Our head of Account Management, Will Hossner, recently wrote this piece on Shots looking at how brands can make the most of Snapchat. Here’s the article in full. For most of us over the age of 25, Snapchat isn’t the easiest platform to get your head around. Unlike other media (including other social platforms), it’s […]
Our Planner, Joe Rasmussen, recently wrote about how Planners can benefit from travel on Medium. Here’s an extract of his post. Experiencing stuff is a good thing for Planners. That’s why travel is so beneficial for us. We should be worldly people. It’s important for us to get out of the norm and see how […]
Our Technical Director, Dave Boddington, recently wrote this piece in Real Business looking at the mistakes that businesses are already making when it comes to GDPR. Here’s the article in full. We’re only weeks into the GDPR, and already companies allover the country have misinterpreted and misunderstood the legislation, or just simply buried their head in […]
Our Managing Partner, Clive Baker, recently wrote this piece in WARC looking at marketers’ fear of digital and how to overcome it. Here’s the article in full. In a recent chemistry meeting, an experienced CMO from anFMCG group confessed that his business was lagging behind in digital marketing. He put some of the blame for […]
Movement’s Creative Director, Tim Ash, shares his thoughts on the automotive industry’s big issues when it comes to digital marketing. Car manufacturers are obsessed with product, and marketing that product. You can see why – each sale of such a high value item is very significant. But aside from a few specific instances (fixing issues […]
Our Managing Partner, Clive Baker, recently wrote this piece on the NABS blog, discussing what he’s learned in his12 years as a Fast Forward mentor. Here’s the article in full. I have always loved September. Historically it’s the start of the rugby season, but since I’m well past my playing days, I fortunately have […]