Our Managing Partner, Clive Baker, recently wrote this piece in WARC looking at marketers’ fear of digital and how to overcome it. Here’s the article in full. In a recent chemistry meeting, an experienced CMO from anFMCG group confessed that his business was lagging behind in digital marketing. He put some of the blame for […]
Movement’s Creative Director, Tim Ash, shares his thoughts on the automotive industry’s big issues when it comes to digital marketing. Car manufacturers are obsessed with product, and marketing that product. You can see why – each sale of such a high value item is very significant. But aside from a few specific instances (fixing issues […]
Our Managing Partner, Clive Baker, recently wrote this piece on the NABS blog, discussing what he’s learned in his12 years as a Fast Forward mentor. Here’s the article in full. I have always loved September. Historically it’s the start of the rugby season, but since I’m well past my playing days, I fortunately have […]
Our Managing Partner, Sarah Cantillon, recently wrote this piece in The Grocer looking at how brands could be using Snapchat. Here’s the article in full. Snapchat isn’t the easiest platform to get your head around. But in a social media landscape where the core demographic of most platforms is getting steadily older, Snapchat remains very […]
Halloween is a key cultural occasion for teens – it’s their #1 calendar event for self-expression. And so, for the second year running, we’ve worked with Fanta to own the occasion, building lasting associations for the brand with a brilliantly scary social media campaign.